Abbeyfield Ferring: new website design and marketing

Abbeyfield is a not-for-profit society providing high standards of care for people in Ferring, West Sussex

New web design and brand awareness

Abbeyfield Ferring wanted to see a step-change with their online presence by developing a website which would grow with their aspirations of providing greater care services locally. The site would need to improve on their existing rankings and generate exposure for additional services as they came online.

We, therefore, looked at a WordPress website which we would design bespoke and help them with their business requirements.

From the outset, we planned to build in their SEO needs to create better local search results, relevant to their locality, and give them the ability to update the site, particularly the news and careers pages if they so wished.

SEO and social media marketing

On page SEO, social accounts set-up and management and a handful of paid Facebook campaigns to support specific marketing campaigns, recruitment or events have contributed to much higher online engagement for a social account starting from scratch. SEO and website maintenance work hand-in-hand and are vital to improved rankings and higher website traffic.

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New Service Design

We are currently designing a new campaign for a newly funded dementia service which will appear both online and off.

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