Case Study

Leather4Craft

The Brief

Leather4Craft is a family-run business that specialises in supplying the global craft market with high-end leather in cut pieces rather than whole hides. With an extensive range of over 20,000 sqft of leather, they offer Cowhide, Goatskin, Nappa, Sheepskin, Horween (branded), Suede, Nubuck, Pig Skin, Exotics, and Horse leather in every thickness, colour, and pattern imaginable. In addition to serving the craft market, they also supply whole hides to the wholesale market at competitive prices worldwide.

Our task was to design and develop a new e-commerce website that would enhance Leather4Craft’s online presence, improving usability, performance, and functionality. We migrated them from a slow and clunky WooCommerce system onto a powerful and fast Shopify platform, ensuring an optimised customer experience.

Designed for the Best UI Experience

Leather4Craft’s vast and diverse leather selection required a user-friendly and efficient browsing experience. To achieve this, we prioritised advanced search and filtering capabilities, allowing customers to effortlessly navigate over 1,000 products and variations.

By working closely with their team, we structured the site to reflect their unique offerings while maintaining an intuitive and visually appealing design. We also integrated a booking system, enabling customers to schedule in-store or virtual appointments to discuss their specific leather needs.

As with all our e-commerce projects, we focused on enhancing the customer journey and optimising the site for seamless navigation and high conversions.

Web Development

Built using the latest Shopify technologies, the Leather4Craft website was designed to be fast, scalable, and highly functional.

  • Product pages were structured for easy readability and quick access to essential product information.

  • The Shopify checkout was fully branded, ensuring a seamless and professional purchasing experience.

  • An advanced search and filtering system was implemented, allowing customers to find products effortlessly based on material, colour, thickness, and pattern.

  • A loyalty and rewards programme was embedded across the customer journey, helping to increase sales, encourage repeat purchases, and boost brand loyalty. Customers earn points for every order, social media engagement (Instagram, TikTok, Facebook), and custom actions, while VIP status incentives further drive engagement.

  • Low stock notifications were implemented, alerting staff when inventory levels drop to a set threshold, ensuring timely restocking and preventing missed sales opportunities.

  • QR codes were generated for printed materials, directing customers to the website for a more integrated online-to-offline experience.

  • The site was optimised for speed and performance, ensuring smooth browsing and a frictionless shopping experience.

Shipping & Logistics Integration

To streamline order fulfillment and improve shipping efficiency, we integrated Shopify directly with Royal Mail and DHL:

  • Automated Order Syncing: Customer orders are automatically pulled into Royal Mail and DHL platforms, reducing manual data entry and improving processing speed.

  • Dynamic Shipping Costs: We added weights and dimensions to each product so that when customers add items to the cart, Shopify dynamically calculates the most accurate shipping rates based on weight, dimensions, and destination.

  • Regional & International Pricing: The shipping system automatically adjusts for different regions and countries, ensuring customers receive up-to-date and accurate delivery costs at checkout.

Marketing & SEO

To ensure Leather4Craft's new website reached its full potential, we implemented a comprehensive marketing strategy, including SEO, paid advertising, and email marketing:

  • 301 Redirects: We carefully mapped and implemented 301 redirects from their previous WooCommerce website to maintain search engine rankings and prevent broken links.

  • On-Page SEO: We optimised all product pages, category pages, and content with relevant keywords, meta descriptions, and structured data to enhance search visibility.

  • Google Ads: We set up and managed targeted Google AdWords campaigns to drive high-quality traffic to the new Shopify store.

  • Email Marketing: We migrated Leather4Craft onto a new email marketing platform, allowing them to segment and engage customers effectively with automated campaigns, newsletters, and promotions.

With these enhancements, Leather4Craft now has a high-performing e-commerce platform that streamlines the customer journey, drives sales, and reinforces its position as a leading supplier of premium leather products.

Please contact us to find out how we can improve your online store and elevate your e-commerce presence.