Case Study
Charles Cox Group
The Charles Cox Group specialises in block management and tailored property services for companies, landlords, and investors in the South of England.
We started to manage the Charles Cox website in 2021, a small WordPress site that was not optimised and had little traffic. Our clients were keen to remain with WordPress, and we worked with them on a complete redesign and rebuild of the site. We knew the company was expecting growth and that the site’s architecture had to be designed to be flexible and the site built to be extended in directions unknown at the time.
Developing the group sites
As the client's businesses expanded, two additional sites were added to the portfolio from assets acquired. One site will be absorbed shortly into the main group site, and the other has been redesigned and rebuilt to complement the main site.
We also rebuilt the main site on a faster, more scalable cloud platform to futureproof the technology as the business expands.
As the company grew and offered new services, we integrated Alto using Property Hive to manage the API. This has been seamlessly customised with the existing website and provides a comprehensive system that integrates easily with Rightmove and other national sales and lettings platforms.
New acquisitions and restructures
In the last 12 months, we have designed and built additional sites, including www.wegroup.wtf, and worked with SoCo Marketing Collective on the new www.matthewcox.biz podcast website.
Taking in UX and UI on all these projects, our designs allow the client’s different visual identities to shine through and maintain their distinctive brand values.
Social media, marketing, SEO and content creation
So, we build the sites, we ensure the SEO is all in place, we post to 11 different social platforms and GBPs and keep the show on the road… or should I say, the cloud! And then we measure it all with a complex suite of software and fine-tune!
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