Alexander Rose
The Brief
Alexander Rose is a well-established and trusted garden furniture company that has supplied UK garden centres with high-quality furniture since 1994. Our brief was to design and build a new e-commerce website that launched their high-end furniture ranges as a lifestyle brand.
This was an ambitious project with a very short timeline. Working with existing photography and videography, the goal was to craft a branded website comparable to other leading lifestyle brands. We built a Shopify theme, which was highly customisable and versatile, with promotional and cross-selling sections.
Designed for the best UI experience
We wanted to show the best of Alexander Rose. Their luxury garden furniture is stunningly beautiful, and their new online store has been designed to reflect the quality of their products.
We worked closely with their team and furniture designer to understand their wood, weave and metal collections and to bring them to life in a user-friendly structure.
For every new e-commerce shop we create, we seek to understand the store’s requirements and to map out the customer journey in advance.
Please contact us to find out how to improve your online store.
Web development
The site was developed using the most up-to-date Shopify technologies with the customer in mind.
Product pages are visually appealing, and key product information is easily visible. The Shopify checkout was branded for the client, creating a clearer buying journey experience.
We have included a slide-out cart, offering shoppers a more seamless buying experience. This also allows customers to apply coupon codes and view their final purchase cost. There is also a quick view and add-to-cart option.
Product filtering and sorting make it easier for customers to search, and custom colour swatches are visible across the site on collection and product pages.
Custom-paired products are featured to boost sales and improve user experience, as is the option to apply in-menu promotions.
Overall, this improved user experience will increase sales and make the buying process quick and efficient.
