For those digital marketers who have never attended one of the events, then you are really missing out – it is an absolute must if you want to stay up-to-date with the latest SEO news, tech and data.
With speakers and attendees from across the globe, the workshops and presentations encompass just about everything a marketing specialist is interested in. Comprehensive – yes! Fun – yes! Informative – Yes!
You could chose from ‘What the Gurus don’t tell you about Facebook Ads’ to Advanced PPC and paid social tactics; or how about Page Speed Optimisation Tips or 20 Free SEO Tools you should be using? Other topics included ‘How Can Businesses Build a Better Web’ or maybe content creation or search-friendly web apps was more to your liking?
Whether you are a freelance web designer or marketer; run an agency or are a member of an in-house team then, there were topics that would have been relevant to your role and level of experience.
Keynote speaker this year was Rand Fishkin, and he didn’t disappoint. Rand is one of the major celebs of the SEO world and took the main stage at the end of the afternoon. Rand started by stating what many of us thought – that SEO’s do a lot of work for Google, helping organise the world’s information for Google to scrape content from our sites. That the deal is getting worse all the time and where once they had two users, content creators and searchers, they now only have one – searchers. He explained that, ‘It had never been more difficult to earn traffic from the world’s major players, such as Google/ but that also ‘It has never been more important to make your website the centre of your campaigns.’ Rather a conflicting statement but if you’re a marketer, it will make complete sense.
The choice of speakers throughout the conference was amazing, Greg Gifford, Purna Virji, Emily Grossman and Mike King to name a few and Dom Hodgson had the hall in stitches with his practical advice and his fairy princess suit! And then, of course, there was the Delorean-Timemachine which took pride of place in front of the main stage.
If you didn’t make it to the event and would like to catch up on the slides – you can view them here: http://www.sitevisibility.co.uk/blog/2018/10/01/brightonseo-slides-september-2018/#gref
Finally, congrats to Kelvin Newman and the team for another great event! Brighton, you put the rest in the shade!