Sussex Fireplace Company: website development and SEO

The Sussex Fireplace Company provide a first-class design and installation service for wood-burning stoves.

Sussex Fireplace Company will fire your soul.

We provided an online solution for a local professional service that was rebranding and required a new website to promote fireplaces and stoves from the UK, Italy and Scandinavia and installation services.

Web design and development

We worked to freshen the brand and develop a website that provided information and prices to potential customers. We were asked to design and develop the site looking like a shop front but would not be a functioning e-commerce site. The client preferred the option of consulting directly with clients direct for each installation as these would be entirely bespoke to the size of the room and the building environment.

The homepage leads customers to a clean and minimally designed shop area promoting different stoves, fires and fireplaces with highlights and accents in the brand colours.

The site was designed in this way with potential to be developed into a full e-commerce site at a later date.

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Search engine optimisation

It is essential for us as a company to keep up-to-date with the latest trends in SEO and search as things are changing so rapidly. We handle a wide range of clients and can see trends developing. With the Sussex Fireplace Company, we implemented on page SEO and integrated that with social sharing as we have discovered an increasing correlation between the two.

We made a point of ensuring the listings on the top dozen of the offsite directories were accurate, and this integrated approach has made a vast improvement to local rankings.

The site is audited regularly for consistency and to make sure optimisation is at a reasonable level.

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