The Sussex Sign Company: Website design and build

Creators of branding and signage solutions

The Sussex Sign Company is a leading sign and graphics organisation offering a full consultancy, design, manufacturing and installation of any type of sign anywhere in the country.

This award-winning company, founded in 1995, manages the design and production in-house of any type of sign taking the project from conception to completion.

Our brief was to design a dynamic website that would reflect their strong brand, deliver an exceptional customer experience and responsive design.

Engaging and logical UX design

Effective web design is now driven more by audience, website data and SEO practices, and we undertook a considerable amount of research work before developing the information architecture and the navigation system.

We worked collaboratively through this process with the company making decisions based on their target audiences, past visitor behaviours and our own expertise. The clean navigation gives the user an excellent experience from the moment they access the site making it easy for them to find what they require and give them an exceptional visual experience.

Responsive web design with strong imagery

Designing the website to have instant visual appeal and be quick to load, especially on mobile is vital, and every one of the several hundred images needed to be optimised. The site had to deliver an excellent viewing experience across a wide range of devices and browsers from smartphones to large monitors due to a varied target market.

Content and design

Through a content audit, analytics and insights, we could see that existing visitors were especially drawn to case studies frequently leading to enquiries. We, therefore, developed a section entitled ‘Recent Projects’ which was filtered into different categories to make it easier for visitors to view signage in sectors or industries similar to their own.

The Recent Projects pages are easily updateable by staff at The Sussex Sign Company who add their current projects as they are finished, which is not only good for user experience but ideal for improving SEO and rankings.

We also moved over their existing blog content and addressed any URL pages which were re-named by 301 redirects. With a site as large as this, with multiple case studies, images and news items, there are thousands of pieces of content and considerable SEO work to manage.

Website build and development

The company were keen to manage their own website, which was to be built on WordPress, a familiar and straightforward CMS system. They knew that we created high-quality custom websites and that a custom-coded site would be scalable and more adaptable in the future.

A custom-built design also allowed us to show their branding and visual assets at their best. We detailed user flows and wireframes, design concepts and mock-ups and worked closely with their directors to ensure every element was well-thought out and executed including integration with Google Ad campaigns, call tracking and CTAs (Calls to Action).

The progressive design shows The Sussex Sign Company at its best and gives them the flexibility they were seeking, enhanced customer experience and will ensure they stay well ahead of their competitors.