Relative Matters Ltd:new website and branding

A fresh look for Relative Matters

Relative Matters was founded by Chris Moon-Willems, a qualified Social Worker and expert in elderly care. The company was inspired by a desire to help families find their way around the complex care system. As a member of the Society of Later Life (SOLLA), a published author and speaker, Chris had a new service she wanted to promote and felt it was the right time to refresh her brand and website.

We focused on establishing a more intuitive navigation, using existing elements of her brand that she particularly liked and ensured that the new service was easy to access on the website.

Intuitive navigation

Following an in-depth audit of the website we decided to restructure the navigation to key pages making the services easily accessible to visitors who are searching for content. There were two distinct target markets: solicitors and families of people requiring care.

Web design and development

The new website design was complimentary across the whole site aligning with the brand refresh. Customer experience has improved and the flow of traffic can be seen throughout the site, an element that was missing from the former design.

Google analytics is monitored regularly to discover where the best response is coming from, how the site is being found and how well keywords, SEO and paid campaigns are working.

Social Media

The new branding was used across social media as well as for printed brochures and downloads available for both solicitors and families. Paid Facebook campaigns are running to market the new telephone care advice service to a specific target market both demographically and geographically.

Design for print

Sales brochures and information cards were created to explain the wide range of professional care and financial advice services provided by the company. Fine Marketing is committed to delivering design that connects clients with their customers and enhances their personal customer experience.