How to keep your customers informed through marketing and social

I thought I would just write a blog to encourage people to continue to promote their business during the Coronavirus crisis.

Google and Bing Business Listings

Everyone should have a Google My Business listing, and a Bing one for that matter.

They are free to set up and manage and appear for relevant searches on Google and Google Maps, and Bing appears on Bing places, Microsoft and Yahoo.

If people are searching for your business, they usually type in the name and the location. The business listings will provide all the info a searcher needs including location, business hours, services, pictures, reviews, menus and contact details. They will even say if you are temporarily closed due to COVID-19. On a mobile, customers can ring you directly from your Google My Business listing. 

For customers and clients, having this information ready when people are search is a bonus. It is also FREE. If you haven’t already set up a GMB or Bing listing – now is the time to do so and it will put you in a better position when you are ready for business to pick up again. 

Email

During this time, send your emails separately and pro-actively address specific concerns of your customers. 

Voicemail

Keep this updated with your most recent and essential information as well as the channels your customers can go to for up-to-date information.

Social Media Profile

Pin a specific post that gives any relevant responses or link it to your website page, which shows new information – however, don’t forget it is pinned when you come to post another post.

Signage

Ensure your business premises display the current information and opening hours. If you put up a temporary sign a few weeks ago – you may need to replace it or change the notice.

Website

You should be modifying your homepage to indicate you are on top of the situation and if you are doing anything new or different. You can use a sticky notification bar, a full-page rework or a link to a Covid-19 page.

Google My Business listing

Remember to update with new opening times or a temporary closure notice. If you are making time for anything, this is the one to prioritise. Google is running a Covid-19 update facility but have currently suspended reviews and turned off short name. Check your attributes – delivery, pick-up, drive-through?

Google What’s New Posts

These posts disappear after seven days but you can use an Events post where you can to set a time frame.

Adjust your marketing messages.

Do keep your messages relevant and make sure you are not insensitive. If you are still running ads make sure they are not old adverts or posts. Mistakes can be costly during a crisis. 

Google and Facebook Ad Credits

Both will shortly be issuing ad credits to small and medium-sized companies. These giants have seen their marketing revenues drop, and now is an excellent time to be taking advantage of lower auction prices in many sectors.

Facebook

Don’t expect posts to reach any more than 2% of your followers and don’t waste money on boosting posts – it’s like giving money to Facebook. You need to use their Business Manager and be super savvy. There is lots of online help or ask us about it.

Working Remotely

If using Google’s free apps ie Google Docs, Sheets, Slides, etc. you might find Tips to Work with Remote Teams useful.

Link: https://support.google.com/a/users/answer/9283051