Work goes on, and there is a value. From what we all see from our online feeds; education, engagement and entertainment continue in different forms all around us. People have adapted, improved and become more versatile than ever with their ideas.
Should the Coronavirus stop B2Bs from marketing?
Should we all stop and stay quiet, or shall we continue to provide value to our clients and new audiences?
Businesses all around us are adjusting to the new norm. Work doesn’t always stop. With some businesses, unfortunately, they have no choice, but for others, companies still need support, information, advice, products, supply and services. There have been and, will be, new challenges, new opportunities and ways in which we can help our B2B customers and our B2C.
We have a new reality. People and businesses have new needs which we need to meet as well as new fears that we can help address. We need to find a way we can do our job but do it differently.
There is no written plan for this – the COVID-19 crisis is unprecedented. Some brands will get it wrong. Their sales may be too strong, and they could be seen to be exploiting the public. Others could risk not doing anything or pretend it’s business as normal. Some companies are working hard remotely, and others are working flat out to support under-resourced NHS teams. In the last few weeks, we have all come to appreciate those things we took for granted, and it is wonderful to see how many people care for their community and those that live within it.
There is a lot of content out there, some good, some poor and some that is affecting your customers. Remember, whatever advice you give, it needs to be relevant, and your content calendar should be adjusted accordingly. Don’t miss out on the opportunity to use your story – it’s a powerful message.
Businesses should be adjusting their marketing calendar as it is impossible to continue with existing plans. Could you bring projects forward or keep them on hold? Giffgaff had a campaign planned for the end of the year and, as it was focusing on building communities, they have adapted what they had currently filmed, changed the format, and brought the launch date forward as ‘communities’ due to ‘community’ focus.
Some hard costs and reputation costs will inevitably not be recouped, but it is still essential to work on your reputation and be communicative. Let people know what’s happening with your business, be transparent, be one with the community and keep your customers on board so that when we have the green light, you are prepped and ready to go.
Here https://news.linkedin.com/coronavirus-resource-hub/work-resources#connected is some helpful information on How to Host a Virtual Event and How to Organise a Webinar on LinkedIn’s work resources page.