Richdells Boutique Wine Merchants: branding and web design
Importers of high quality wine for UK restaurants and hotels.
Heritage and fine wines
Richdells is a family business established through a love of fine wine, fine dining and the inspiration to source artisan wine producers. As innovative importers they are introducing some exceptional red and white wines from the Margaret River in Australia to British restaurateurs.
These Margaret River wines are created by winemakers with a passion for their craft and their markets are the UK’s finest restaurants.
Our brief was to create a distinguished logo, a website for a company whose strategy was still evolving and to give market direction.
Creating a beautiful identity
The directors were keen to have a logo which represented their heritage as well as their love of fine wines and their import business. We explored options around the family’s home, Worthing; their Mancunian background and overwhelming allegiance to one particular team.
The logo ideas were evolved around uniting symbols connected with wine, location, importation and vineyards and asked to add a little bit of quirkiness for personality.
The sea, or rather shipping, was a common denominator especially as a clipper ship also featured on the team’s logo. The addition of the wine bottle made it contemporary and added a uniqueness which the company were looking for and together with the flowing script and vine leaf there was considerable flexibility in use.
Logo option 1 – Quirky icon paired with a hand drawn script making for a unique and playfull brand
Logo Option 2 – Icons based on the locations of Margaret River and Worthing as coastal locations.
Adaptable for change
When it came to designing the website, we were asked to come up with a design which was visually attractive and that reflected the quality of the winemakers whose wines they would be purchasing. Boutique wineries in the Margaret River are independent and proud winemakers; craftsmen and women whose experience and skills often produce rare masterpieces in small quantities. The website needed to reflect the quality of their craft and give them an opportunity to expand and reach new markets through Richdells.
The site needed to be informative, interesting, easily navigable and fit the needs of clients from the UK and Australia.
The site structure needed to be flexible in case the company wanted to make it an e-commerce site or to add a membership portal at some point in the future.
Social media and print
Social media pages were designed to brand guidelines, and the company was given instructions in the best way to manage the pages and to keep in touch with clients both in the UK and Australia.
Business cards were designed and printed, and options were provided for future packaging ideas.